Change is Constant & Continuous

24 Aug


Change is constant & continuous, there is no aspect of our lives that hasn’t evolved over the last decade and so in Patna and Real Estate Marketing in Patna could be one of those that too can evolve the most. Driven by changes in technology, appetite for innovation and changes in lifestyle, Real Estate Marketing in Patna can become more targeted, context and personal than ever before.

The key features in the changing face of real estate marketing in Patna can be listed as – emergence of digital marketing, improved targeting, convergence of lifestyle into marketing, event-based marketing and contextual marketing.

The emergence of digital mediums can quite simply revolutionize the real estate space in Patna. Digital marketing has brought in better targeting, improved personalization and contextualizing of real estate marketing.

With increasing competition, real estate companies in Patna do not have the luxury of investing precious advertising rupees on an audience they know that might not be interested in their product. Inventories can be segmented to suit audience and marketing campaigns drawn to suit each segment according to their taste.

Lifestyle is a term that is one of the most oft used in today’s marketing jargon. Real Estate is one industry that truly sells a lifestyle when it sells a product. Your home defines most of your social activities. The amenities on offer define your level on the social ladder and the address that you reside in is often a statement in itself. And therefore, often Real Estate Marketing is as much about the lifestyle that you can expect for yourself when you are looking to buy a property in Patna.

Marketing in the real estate space can also become quite contextual with homes now located in enclaves with all sorts of modern amenities. This helps marketers create contextual campaigns that resonate with the audience. Properties in Patna are now being developed for certain communities (for example doctor’s communities, armed forces communities etc.,) this allows for campaigns to be executed in those ecosystems for better resonance and returns.


All these benefits on a hyper local platform increases the rate of returns by 40% and in the long run of 2 to 3 years is the most effective way to create a BRAND IMAGE.



6 Jul


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Saffron Garden offers exclusive Affordable luxury apartments at Gola Road Patna.

15 Jun

Though, Gola Road Patna is known for middle income housing, the new real estate offering Saffron Garden is an all luxury apartments, but AFFORDABLE.  Saffron Garden introduces Affordable luxury concept on the map of luxury housing destinations in Patna. The first affordable luxury tower out of SEVEN is almost ready and the project has presented to selected audiences only by the promoters of Saffron Garden, until now.


These affordable luxury apartments in Gola Road Patna are for those who desire to live a statement-making lifestyle but cannot afford to spend in Crores.  The apartments are for those who believe in living with the state-of-art facilities. It is an exclusive, niche, stylish project with top-notch amenities for the modern buyer who aspires for a quality life in the city, Patna.

The project consists of Seven extravagance Towers spread in almost 2.5 acres. Each apartment is designed to provide grand life style, maximum comfort and convenience. These are high-end apartments with units being 2 BHK & 3BHK apartments in the area of  1100 to 1500 sq. ft@ Rs 3500 per sq ft. It guarantees excellence in the living archetype with a wide range of facilities like, in-house gymnasium, children’s playing area, community hall and much more. Saffron Garden ensures that everyday living is a pleasure.
Among others,  customers will have access to the club,  with facilities such as swimming pool,  gym, For safety, it will have high-level security with fire sprinklers and fire hydrants.

The Builder, himself an IIT Mumbai Alumini; says ‘I share a very special bond with the place . My project in Gola Road Patna seeks to bring about a constructive transformation in the lives of resident  and build a world into the land of serene coexistence for every resident.”



11 Jun

You buy a lifestyle; when you buy your home…

खुशखबरी: 17 साल बाद फिर से शुरू होगा बिहार का बरौनी खाद कारखाना, मोदी सरकार ने किया… — AAPNA BIHAR

26 May

दिल्ली : केंद्र की मोदी सरकार और राज्य सरकार के संयुक्त प्रयास से बिहार विकाश की पटरी पर तेजी से दौड़ रहा है। मोदी सरकार ने लोकसभा के चुनाव प्रचार में बिहार की जनता से कहा था कि मैं बिहार का कर्च चुकाउंगा। धीरे-धीरे ही सही मगर सरकार उस दिशा में आगे बढ़ रही है।…

via खुशखबरी: 17 साल बाद फिर से शुरू होगा बिहार का बरौनी खाद कारखाना, मोदी सरकार ने किया… — AAPNA BIHAR

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